Foire aux questions

What is digital marketing?

Digital marketing is the brand marketing tactics through the internet. It includes various techniques like SEO, SEM, SMM and link building.

What is SEO? What is a keyword and how important it is in SEO?

Search Engine Optimization or SEO is a technique in digital marketing that allows increasing the website traffic quality through organic search engine results.

Digital marketing uses the keyword for user convenience when searching to find specific information on a search engine. For a better ranking in SEO, keywords are important and the place of applying keywords in content will reflect site ranking too.

How do I get my ads to rank #1 in Google?

Unfortunately, no agency or consultant can ever guarantee a #1 rank. This is because there are many uncontrollable external factors that cause rankings to go up and down. Some factors include:

  • Seasonality
  • Competitors in AdWords
  • Google algorithm updates
  • Quality score
The best AdWords specialists are always prepared to change or pivot strategies to keep their clients at the top. This means constant vigilance when it comes to monitoring campaigns – whether it’s modifying keywords, creating new ad groups, or more. Having a team who understands Google’s algorithm updates, has experience reacting to an ever-changing digital environment, and can dive deeply into troubleshooting will help improve your ad’s rank in search engines.

What is Google Adwords?

If you are searching for online marketing interview questions, then it is quite mandatory to know about Google Adwords. Expect a question on this. It works on Pay per Click model and is the only successful PPC ad system in the world. It helps a business to create ads that will be displayed on Google.

What are the different ways to promote digital marketing?

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • E-commerce Marketing
  • Content Marketing
  • Email Marketing
  • Social Media Marketing